Brand PR & Communications

End-to-end PR services for hospitality and consumer brands — from strategy design to campaign execution — helping your brand build awareness, cultivate trust, and earn credibility in the Chinese market.

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Service Overview

Joincom provides end-to-end PR services for hospitality and consumer brands, from strategy design to campaign execution. We help brands build awareness, cultivate credibility, and earn trust in the Chinese market — reaching target audiences through precise media relationships and social communications.

Six Core Capabilities

PR Strategy Planning

Based on brand positioning and market insights, we develop annual PR and communications strategies that define the brand's core narrative.

Event Planning & Execution

From product launch events to brand experience activations, we provide end-to-end event management from concept to execution.

Media Relations Management

Maintaining long-term relationships with key industry media to ensure brand messages reach target audiences precisely and efficiently.

Social Media Management

Managing brand accounts on WeChat Official Accounts, Weibo, Xiaohongshu, and other social platforms with a steady stream of high-quality content.

Crisis Communications

Rapid response to brand crises — developing response strategies and minimizing negative impact.

KOL/KOC Communications

Through the Joincom KOL Alliance, we precisely match influencer resources aligned with your brand identity, executing a complete seeding-to-conversion cycle.

Joincom KOL Alliance

The Joincom KOL Alliance maintains a deep pool of travel-category KOL resources covering Xiaohongshu, Douyin, WeChat Official Accounts, and other major content platforms. We match influencers precisely to brand tone, providing full-service KOL marketing from content planning to performance tracking.

Travel-Focused KOL Resource Pool

Precision Matching Aligned with Brand Identity

Full-Funnel Seeding to Conversion

Case Study: Marco Polo Hotels

Joincom provides Marco Polo Hotels with omnichannel distribution and brand PR services. Through OTA channel optimization, KOL seeding campaigns, and social media management, we helped the brand increase awareness and drive sales growth in the Chinese market.