Mobility and Finance — Connecting Consumers and Brands at Both Ends
In mobility, Joincom serves ride-hailing and shared mobility brands through KOL partnerships and offline promotions. In finance, we provide KOL marketing acquisition services to multiple national banks, helping with credit card new account acquisition, digital RMB account openings, and savings card sign-ups.
Mobility · Driving User Growth Through KOL and Offline Promotions
The core growth challenge for mobility brands is sustained user acquisition. From Greater Bay Area ride-hailing brands to shared mobility platforms, every player needs reliable customer acquisition channels and a measurable execution system. Joincom provides these two capabilities through our KOL Alliance and offline promotion services.
Featured Case · RUQI Mobility
Joincom provides RUQI Mobility with digital field promotion and offline user acquisition services in the Greater Bay Area. Through Joincom's task assignment, data tracking, and training systems, we built a standardized and transparent field promotion process for RUQI. RUQI Mobility is also an important partner of the Joincom KOL Alliance in the mobility sector.
Core Service Capabilities for Mobility
Providing mobility brands with task assignment systems, promoter training, execution data tracking, and anti-fraud data mechanisms — upgrading traditional offline promotions from "experience-driven" to "data-driven + AI-assisted."
Through the Joincom KOL Alliance, matching mobility brands with influencer resources across Douyin, Xiaohongshu, WeChat, Bilibili, and other social platforms, with full-chain coordination from content planning to performance data.
Through LingGong, providing compliant settlement services for promoters.（详见合规与灵活用工 →）。
Finance · Helping Banks Acquire Customers Through KOL and Social Content
Banks' customer acquisition costs rise every year, and the traditional branch + cold-call model has long been exhausted. When the target audience includes high-net-worth individuals, young professionals, or digital-native users, they are more likely to decide to "open a new account" based on what they discover on social platforms.
Joincom's 16 years of KOL Alliance resources and social content marketing capabilities are a natural fit for banks' customer acquisition needs. We have long-term partnerships with multiple national banks, helping them reach target audiences on social platforms to drive real conversions for new card and account openings.
Featured Partnership · Customer Acquisition Services for Five National Banks
Joincom has maintained long-term marketing partnerships with CGB (Guangfa Bank), China Merchants Bank, Bank of China, Bank of Communications, and CITIC Bank. For scenarios including credit card new account acquisition, digital RMB account openings, and savings card sign-ups, we match appropriate social media creators from our KOL Alliance who reach the bank's target audience through native content — compressing the "discover–interest–apply" journey into a single article or video.
A standout result: a single KOL article generated over 1,000 credit card applications. This type of acquisition campaign has a clear conversion funnel — from impressions to clicks to applications to approved cards, every step is trackable, giving banks full visibility into how their marketing budget is spent.
For banks' target audiences (such as high-net-worth individuals, young professionals, or early digital currency users), we match tone-aligned creators from the Joincom KOL Alliance resource pool. Full-chain coordination from content planning, compliance review, publishing, and post-campaign data analysis — delivering measurable returns on banks' customer acquisition investment.
For credit card new account acquisition, we design differentiated content themes and creative formats — centering on card benefits, welcome bonuses, and core value propositions for specific audiences — using KOL content to guide potential users through online applications. Joincom has achieved a benchmark of 1,000+ applications from a single article.
For digital RMB initiatives and new savings account acquisition needs, we design tailored communication content and conversion paths to help banks rapidly build a user base during new product launch periods.
Partners in Mobility and Finance
Mobility Brands
Financial Institutions
Mobility and Finance Are, at Their Core, the Same Capability
出行品牌需要持续获客，银行也需要持续获客——表面是两个行业，本质上是同一类问题：如何在公域流量越来越贵、传统渠道越来越疲态的环境下，找到目标客群、说服他们采取行动。
聚客在这两个行业的服务能力来自同一个底层组合：KOL 联盟的达人资源（覆盖抖音、小红书、微信、B 站等主流社交平台的创作者）+ 社交媒体内容营销（从内容策划到合规审查到效果数据全链路）+ 数字化执行体系（任务分发、反欺诈、数据追踪）。
这套组合让聚客既能服务出行品牌的拉新，也能服务银行的开卡获客——做的是同一件事的两个不同应用场景。
Let's Talk About Partnership Opportunities in Mobility or Finance
Whether you're a head of marketing at a mobility brand or an operations team managing a bank's credit card products — Joincom can provide actionable partnership solutions based on real experience.